Addapp: Daily, Personalized Well-Being Insights for your iPhone

28 OCTOBER 2014, SAN FRANCISCO, USA
Summary
San Francisco based Addapp, has launched a product that gives context to the data produced by wearable sensors and mobile applications, about your everyday life.

Addapp’s new mobile app - available on iOS and coming soon on Android - allows you to connect to more than a dozen fitness apps and devices and uses the data to deliver powerful, personalized insights to you about your fitness and well-being.

Whether noticing what helps you get a great night’s sleep, run further or picking out the days you’re most active, Addapp discovers the hidden relationships in your data and provides you with personalized insights to help you be at your best, everyday.

Addapp currently integrates with: RunKeeper, Fat Secret, Moves, Withings, Fitbit, MapMyRun, Magellan GPS, Foursquare, MoodPanda, Bodymedia, iHealth, Jawbone Up and Strava. Many more will be added soon.

Addapp CEO, Kouris Kalligas says, “people who use any tracking device, app or wearable usually have a lot of personal fitness and well-being data available, but they do not have a clear path to turn that data into anything understandable and actionable. Our mission is to enable individuals to focus on his or her personal goals by providing new actionable, meaningful insights into the data already being produced.”

On the future of Addapp, Kouris explains, "our primary innovation focus is dramatically better insights based on the data individuals are now producing about his or her everyday life. Why should we have to rely on generic advice like ‘everyone should get eight hours sleep each night,’ when we’re already producing data that can provide far more personalized insights to help us be at our optimum level for performance and activity.”

“Our current product offering is our initial foray to lead this space, but we have big plans ahead to improve our product and help our customers to lead happier, healthier lives.”

“We also plan to integrate with many additional apps and devices, with the Apple Healthkit topping our list. Addapp will offer great insights into data aggregated by Healthkit users.”

Addapp’s decision to focus on insights follows a year of user testing and feedback across the three-prototype products the company previously introduced, and over 3,500 users have used our earlier beta versions and a subset of these users have provided valuable feedback.

Fred Toney, CEO of Launchpad Digital Health, a next-generation digital health accelerator which recently made a key investment in Addapp explains, “Addapp is at an exciting inflection point as new data-gathering devices, including sensors and applications, can now provide better, more-useable insights to the user; this allows for great improvements in reaching personal goals based on real feedback and actionable data from these insights. Addapp is the next iteration of wearable technology becoming more relevant and more useful.”

As of January 2014 Addapp has raised $1.8m in funding from Launchpad Digital Health and various other investors.

Quotes
"People who use any tracking device, app or wearable usually have a lot of personal fitness and well-being data available, but they do not have a clear path to turn that data into anything understandable and actionable. Our mission is to enable individuals to focus on his or her personal goals by providing new actionable, meaningful insights into the data already being produced." Kouris Kalligas, CEO & Co-founder of Addapp
"Our primary innovation focus is dramatically better insights based on the data individuals are now producing about his or her everyday life. Why should we have to rely on generic advice like ‘everyone should get eight hours sleep each night,’ when we’re already producing data that can provide far more personalized insights to help us be at our optimum level for performance and activity. Our current product offering is our initial foray to lead this space, but we have big plans ahead to improve our product and help our customers to lead happier, healthier lives" Kouris Kalligas, CEO & Co-founder of Addapp
"Addapp is at an exciting inflection point as new data-gathering devices, including sensors and applications, can now provide better, more-useable insights to the user; this allows for great improvements in reaching personal goals based on real feedback and actionable data from these insights. Addapp is the next iteration of wearable technology becoming more relevant and more useful." Fred Toney, CEO of Launchpad Digital Health
Spokespeople
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About Addapp

Addapp was born out of a need to create context in the ever-evolving world of wearable technology and tracking. When you connect your favorite wearables and tracking devices to Addapp, we help you discover what makes you tick and understand the data from your day-to-day life.

To those who want to be their best selves: Addapp salutes you. We want to help you discover what makes you tick so you can maximize every moment, commit to challenges and pursue passions, no matter what obstacles are in the way. Whether you want to run your first 5K, sleep all night long or be happier, we have your back.

When you connect your favorite devices to Addapp, we help you to understand the data from your day-to-day on a deeper level through regular insights that you can turn into action. How's your day going, and where do you want to go? Addapp can help you to connect the dots toward your activity and nutrition goals and overall well-being.

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